When “October Baby” rolled to a Top 10 finish on its opening weekend, it further demonstrated that faith-based movies can be successful in theaters on a regular basis — and that Provident Films, which marketed the film to Christian audiences, knows the formula. It was but the latest successful movie promoted by Provident Films, which — when including October Baby — has seen its last five movies crack the Top 10 on a per-theater average. Provident Films also promoted “Facing the Giants” (2006), “Fireproof” (2008), “Courageous” (2011) — all of which were made by Georgia’s Sherwood Baptist Church — and “The Grace Card” (2011).
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March 16, 2012