In his quest for reelection, President Obama and his campaign have gone against historical precedent and perhaps conventional wisdom by opting to make abortion a major theme in television campaign ads — something no Democratic nominee has ever done in a general election. The Obama campaign launched its third abortion-focused TV campaign ad in mid-August, criticizing the pro-life views of presumptive Republican nominees Mitt Romney and Paul Ryan. In two of the three ads, a narrator reminds the audience that “Romney supports overturning Roe v. Wade.” Obama is pro-choice and thus supports Roe. The Obama campaign’s focus on abortion is unprecedented.